Cyrille Royer, Production Manager at la Tonnellerie Bernard à Lignières-Sonneville (Charente)
20 May 2020
Passion, full stop!
At 48 years old, Cyrille Royer has a resume as long as his arm—a resume of a cooper. A profession, or rather a passion, that is deeply ingrained in his skin and soul. It’s a passion that was passed down to him, and one that he, in turn, passes on. A man of taste, heart, and challenge. « Smell these spicy aromas ». The barrel has just come out of the toasting and bousinage process, a crucial step in its production.« All the steps are important, but this one above all. ». Post by post, he makes his way around the workshop, takes a look, corrects, gives instructions, lends a hand if needed, sometimes even a shout« it happens » jokes the interested party. Cyrille boasts some thirty years of experience in cooperage, both with small and larger ventures.
A physical and sensual craft
Like many people from Cognac, Cyrille played rugby, which is also a school of life « In Cognac, everyone knows each other, and when you’re young, you just want to have fun. That’s what I was doing—until the day my father grabbed me by the ear. School wasn’t really my thing ». From the age of 16, Cyrille worked every summer in a large cooperage in the Cognac region. « I stacked the still-green staves before they were sent to the wood yard to dry. Nothing too complicated. I’d take breaks with the coopers, tough guys. And then there was the wood—I’d watch them run their hands over the barrels, feeling for the slightest flaw. That’s where it all began » He went on to complete an apprenticeship as a cooper, earning a vocational diploma (CAP) and graduating as the top student in his class.
From Charente to Missouri
Cyrille has traveled far and wide, sometimes taking risks along the way. But he’s not the kind of man to let himself drift. He’s made a name for himself in the cooperage industry and built a solid reputation. The man holds strong values and convictions. « People can think what they want, but in our line of work, the most important thing is the person, the human element. A machine can always be replaced. ». Straightforward and direct, the man who is now the production manager at Tonnellerie Bernard never forgets where he comes from or those who helped shape him.« I had the privilege of learning the craft from three MOFs (Meilleurs Ouvriers de France), and that’s what stands out most to me about my journey,” he says. A prestigious competition he himself was preparing for before being called overseas to Missouri, USA. « An opportunity like that doesn’t come around twice, so I accepted. I spent two years there with the mission of setting up a cooperage. It was a very formative experience. ». That was in 2002. Upon returning to France, while staying close to the workshops and the scent of heated wood, Cyrille gradually climbed the ranks and took on more responsibilities over the years. In April 2019, he joined the Charlois Group, specifically Tonnellerie Bernard, where his role is to maintain and enhance the craftsmanship and quality of barrel production.
A Leader at Heart
At Tonnellerie Bernard, Cyrille is almost always the first to arrive and the last to leave. From his office, he has a direct view of the wood yard, where the sun rises. He takes out his phone and shows a photo he took this morning, followed by another: « I don’t know what paradise looks like, but this is pretty close ». Lignières-Sonneville It is located in the heart of Grande Champagne, the cradle of Cognac’s finest vintages—a unique place surrounded by vineyards. When he’s not in the workshop or out in the stave yard, Cyrille’s office door is always open. Always ready to talk, share advice, or lend an ear, the team never hesitates to reach out to him. « Here, it’s a bit like rugby—you need team spirit; it’s important. They know they can count on me, and I need to be able to count on them ». With him, things are simple, clear, and precise. A firm handshake is as good as a contract.
The role of production manager fits him perfectly, like a tailored suit. People are at the heart of his management style for his small team. He has a unique talent for motivating others. « ses gars »,entrusting them with responsibilities and inspiring them. The cooperage trades are truly unique professions where the human element remains, more than ever, the ultimate added value!
Three questions for Cyrille Royer :
You’ve been with the Charlois Group for just over a year. Why did you make this choice?
The Charlois Group is becoming increasingly renowned in the region—everyone talks about it. I’d heard about it, too. I really like the group’s values, especially the family spirit. Plus, it’s a responsive company that knows how to trust people and delegate responsibilities, and I really appreciate that!
What makes it different from the others?
First of all, the group started as stave makers. There’s a deep knowledge of wood and forestry. From the origin—the oak—to the finished product—the barrel—there’s a unique mastery and consistency. That’s what makes the difference!
Now that you’re the production manager at Tonnellerie Bernard, do you miss the craft of being a cooper?
I’m still a cooper. And I still go into the workshop. After 30 years in the trade, while I haven’t seen it all, I did feel the need to evolve. But I have no problem picking up the tools again if needed. In fact, that’s exactly what I did when I first arrived here to see how things were done in the workshop and to make the necessary improvements.
Photo 1 © Stéphane Ebel
Photo 2 et 3 © Christophe Deschanel