The Charlois Group showcases its different trades, to illustrate its expertise and passion for oak.23 November 2016
Dans le cadre de son développement, le Groupe Charlois, merrandier depuis 6 générations, révèle aujourd’hui une nouvelle plateforme identitaire rendant hommage au chêne et à ses métiers où « Tout commence par le chêne ».
Within the framework of its development, the Charlois Group, stave maker for 6 generations, today reveals a new graphic identity paying tribute to oak and its different trades where “Everything begins with oak.”
A collaboration with AIR Paris, the strategic and global brand development agency, this project which federates particular talents around each of the Charlois Group brands illustrates their quest for excellence and exceptional expertise in oak.
To express the scope of its expertise and the extensive cohesion between the Group and its individual brands, the group’s platform and history have been rewritten: “the best craftsmen for the best oak”, a new style identity has been created and the websites for the Group and its 14 brands have been revamped, from forestry practices to stave making, complete oak processing and cooperage…right down to the creation of a brand of anti-ageing cosmetics: La Chênaie.
More than ever before, oak is embracing a future-facing dynamic of innovation with the Charlois Group.