The Charlois Group showcases its different trades, to illustrate its expertise and passion for oak.

23 November 2016
1 min.
Dans le cadre de son développement, le Groupe Charlois, merrandier depuis 6 générations, révèle aujourd’hui une nouvelle plateforme identitaire rendant hommage au chêne et à ses métiers où « Tout commence par le chêne ».

Within the framework of its development, the Charlois Group, stave maker for 6 generations, today reveals a new graphic identity paying tribute to oak and its different trades where “Everything begins with oak.”

A collaboration with AIR Paris, the strategic and global brand development agency, this project which federates particular talents around each of the Charlois Group brands illustrates their quest for excellence and exceptional expertise in oak.

To express the scope of its expertise and the extensive cohesion between the Group and its individual brands, the group’s platform and history have been rewritten: “the best craftsmen for the best oak”, a new style identity has been created and the websites for the Group and its 14 brands have been revamped, from forestry practices to stave making, complete oak processing and cooperage…right down to the creation of a brand of anti-ageing cosmetics: La Chênaie.

More than ever before, oak is embracing a future-facing dynamic of innovation with the Charlois Group.

News

FURTHER READING

La Chênaie, a story taking root in Murlin
For an immersive stay, La Chênaie welcomed several content creators from the worlds of fashion, gastronomy and lifestyle to Murlin: Chloé Penel, Armelle Perves, Héloïse Brion, Nathalie Oliver and Maï de Colnet. Two days to discover that behind the brand lies far more than a source of inspiration: a family history, a region and an intimate knowledge [...]
07 October 2026
3 min.
Le Chai Saint Olive, a winery in the heart of Lyon
Unusual winemakers came to visit Charlois facilities in Murlin. Grégoire and Franck Saint Olive have established Lyon’s first urban winery, in the heart of the city’s 6th arrondissement. An unusual place where they make their own wines from grapes purchased from neighbouring winegrowers. A winery in the city, offering a different approach to wine.
29 September 2026
3 min.
L’Atelier [Itinérant] du Tonnelier - Now Operational
We are in the middle of the grape harvest in Burgundy, and a rather unusual truck is making its way through the vineyards, travelling from one village to the next. A vintage-looking truck, a Citroën Type H van reminiscent of days gone by. Its arrival does not go unnoticed: people take pictures of it and ask Laurent, who is behind the wheel: “What y [...]
10 September 2026
3 min.