The Charlois Group showcases its different trades, to illustrate its expertise and passion for oak.

23 November 2016
1 min.
Dans le cadre de son développement, le Groupe Charlois, merrandier depuis 6 générations, révèle aujourd’hui une nouvelle plateforme identitaire rendant hommage au chêne et à ses métiers où « Tout commence par le chêne ».

Within the framework of its development, the Charlois Group, stave maker for 6 generations, today reveals a new graphic identity paying tribute to oak and its different trades where “Everything begins with oak.”

A collaboration with AIR Paris, the strategic and global brand development agency, this project which federates particular talents around each of the Charlois Group brands illustrates their quest for excellence and exceptional expertise in oak.

To express the scope of its expertise and the extensive cohesion between the Group and its individual brands, the group’s platform and history have been rewritten: “the best craftsmen for the best oak”, a new style identity has been created and the websites for the Group and its 14 brands have been revamped, from forestry practices to stave making, complete oak processing and cooperage…right down to the creation of a brand of anti-ageing cosmetics: La Chênaie.

More than ever before, oak is embracing a future-facing dynamic of innovation with the Charlois Group.

News

FURTHER READING

François Stimac, Production Manager at Ateliers du Chêne – Saint-Martin-du-Puy
François Stimac recently celebrated his 41st birthday. Of those 41 years, 18 have been spent with Charlois. Despite his relatively young age, he is among those who had the opportunity to work alongside Denis Charlois. He belongs to the long-standing members of the company, for whom human values are a guiding principle—indeed, a way of life.
23 June 2026
6 min.
PUBLICATION OF THE BOOK "OAK, WINE & SPIRITS: A TALE OF ALCHEMY" BY ASSOULINE
Conceived as a journey, this book invites readers to discover how oak enhances wines, champagnes, cognacs, rums, whiskies, and bourbons through encounters, conversations, and portraits of the men and women who have chosen oak to reveal the full singularity of their nectars.
02 June 2026
2 min.
CHARLOIS strengthens OAKING to offer global distillers a complete cask management platform
As the global spirits industry navigates a phase of inventory rebalancing, CHARLOIS announces significant new investments through OAKING, its integrated cask management platform
16 June 2026
2 min.