"La Chênaie Steps Out of the Woods"

31 October 2024
2 min.

Nestled within the ancient oaks of the Bertranges Forest, a well-kept secret of wellness and beauty awaits discovery: La Chênaie. For generations, the Charlois family has cultivated unique expertise in forestry, stave-making, and cooperage. Since 2016, they have drawn from the very essence of oak to craft skincare products that embody beauty both inside and out. Today, the brand is ready to emerge, to unveil itself, and assert its vision of beauty. With science and wellness as twin paths, La Chênaie carves its own trail, inspired by nature and enriched by exploration.

 

From its inception in 2016, La Chênaie has stood out for its products derived from natural oak extracts, supported by three exclusive innovations:le Concentré Quercus Petraea, la Pétrasève®, et la Pétragemma®.These extracts, born from rigorous scientific research, combine effectiveness with natural purity, offering exceptional anti-aging, moisturizing, and revitalizing solutions. Having firmly established itself in the world of cosmetics, La Chênaie now looks to the future, , always staying true to its roots.

 

 

A Journey into the Heart of Oak

It all began with a bold intuition from Sylvain Charlois:« If oak is an effective antioxidant for wine, could it also benefit the skin? » Thus began the La Chênaie adventure in a laboratory nestled within the Bertranges Forest, a sanctuary where nature and science converge. Under the guidance of Muriel Brégou, whose experience spans Chanel and Yves Rocher, La Chênaie unlocked the secrets of these centuries-old oaks, creating innovative and potent skincare products rooted in generational expertise.

In 2024, La Chênaie embarks on a new chapter with Alix Justeau, succeeding Muriel Brégou.  

Bringing solid experience in luxury beauty, including roles at Estée Lauder and Guerlain, Alix offers a fresh and dynamic vision while staying true to La Chênaie’s essence.« The oak is a symbol of majesty, strength, and resilience—values we capture in our products. It is an endless source of discoveries, and we continue to explore its countless secrets. »

 

 

Beauty Born from the Forest

At the intersection of nature and science, La Chênaie draws on the power of the oak to develop its expertise, inspired by the grandeur of the forest to enhance both inner and outer beauty. Each product pays tribute to this mythical tree, using its various parts—the bark, leaves, tender wood, sap, and buds—to create exclusive, potent active ingredients. With a commitment to sustainability, the brand respects the forest that has given it life while exploring new scientific horizons.

 

 

Ready to Explore New Frontiers

As La Chênaie prepares to enter a new era, its solid foundations allow it to dream big. More than a natural cosmetics line, it aspires to become an unmissable reference in the beauty industry, supported by its authentic story, family values, and unique scientific mastery « We have exceptional raw materials, exclusive patents, and refined artisanal expertise. Now, we are amplifying our presence, making La Chênaie more visible and desirable »

 

 

 

Photographs © Christophe Deschanel

 

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